Tuesday, June 05, 2007

Richistan - The Ultimate Conspicious Consumption

Robert Frank has written a book titled Richistan: A Journey Through the American Wealth Boom and the Lives of the New Rich. There is a link to a radio interview with him about his book that is quite interesting.

One thing from the interview is that he is suggesting that there is a lot of consumption coming from these new rich, who got rich from what is referred to as a liquidity event, like starting a company and making millions on stock options or selling it. Anyway, companies that cater to the new rich will probably do very well in the next 10 years compared other retailers.

End of post, no more to read.

No comments :